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Which of these attribution models distributes the credit for

Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

Question: Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

  • Position-based
  • Data-driven
  • Time decay
  • Linear

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Analytics Certification" page.

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