Question: Which of these is an example of a controlled output from a clean room?
- 134 customers purchased within 5 hours of seeing X advertisement.
- A list of the top 50 customers by name and email address for retargeting.
- List of customer IDs with their individual conversion timestamps for campaign Y
Explanation
Amazon Marketing Cloud uses clean room controls to return aggregated outputs rather than user-level records. A grouped count of customers and timing behavior is a controlled output because it summarizes activity without exposing identifiable customer details. Clean room outputs are subject to privacy checks that help prevent re-identification. This makes aggregated measurement suitable for analysis while protecting individual-level data.
Why the other options are incorrect
Top 50 customers is incorrect because names and email addresses are directly identifiable customer information.
Customer IDs is incorrect because individual identifiers and conversion timestamps expose user-level event data.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-marketing-cloud
https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/overview
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Marketing Cloud Certification" page.