Question: Which of these is NOT a good practice when repurposing long-form content into short-form videos?
- Using the most engaging, relevant clips from the long video
- Keeping the short videos between 20 and 60 seconds
- Running them as a series or part of a video carousel
- Using copyrighted music
Explanation
Repurposing long-form content should focus on clear, engaging clips that can stand alone in a short format. Video ads should use assets that support the placement, audience behavior, and campaign objective without creating legal or brand-safety risk. Copyrighted music can create usage-rights issues if the brand does not have permission or the correct license. Short-form editing should prioritize relevance, pacing, and compliant creative assets.
Why the other options are incorrect
Engaging clips is incorrect because selecting the strongest moments helps short-form content capture attention quickly.
20 to 60 seconds is incorrect because this range supports concise delivery for short-form viewing behavior.
Video carousel is incorrect because a series or carousel can extend the value of long-form content across multiple short assets.
Source for verification
https://advertising.amazon.com/library/guides/video-advertising
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