Question: Which of these KPIs demonstrate engagement? Choose all that apply.
- Direct sales revenue from social media
- Mentions
- Sharing and retweets
- Likes or Favorites
- Customer satisfaction
Explanation
Engagement KPIs measure how audiences interact with content rather than whether they immediately purchase. Actions such as reposting, saving, reacting, or responding show that the content created active user participation. In Amazon Ads terminology, engagement-related signals are separate from lower-funnel outcomes such as sales or return on ad spend. For Amazon DSP, performance evaluation depends on matching metrics to the campaign objective, so interaction metrics fit awareness or consideration goals better than direct revenue goals.
Why the other options are incorrect
Direct sales revenue is a conversion KPI, not an engagement KPI.
Mentions can indicate brand discussion, but they do not directly measure content interaction in this context.
Customer satisfaction measures customer sentiment or experience, not social content engagement.
Source for verification
https://advertising.amazon.com/library/guides/advertising-kpis
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.