Question: Which set of words outlines the key principles of Google's ABCDs of effective creative?
- Attraction, Branding, Connection, Direction
- Attention, Branding, Connection, Direction
- Audience, Branding, Creativity, Direction
- Attention, Branding, Creativity, Direction
Explanation
Google’s ABCDs framework groups effective video creative into four core principles. Each principle maps to a specific creative role: earning attention, making the brand memorable, creating viewer relevance, and guiding action. The framework is guidance for building stronger video ads, not a general creativity checklist. This makes it the official structure for evaluating video creative effectiveness in Google Ads.
Why the other options are incorrect
Option A: It includes a non-framework term that is not one of Google’s official ABCDs principles.
Option B: It replaces one of the official principles with an audience-focused term.
Option D: It uses a related wording, but not the official principle name used in the framework.
Source for verification
https://support.google.com/google-ads/answer/14783551
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Creative" page.