Question: Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high win-rate STV ad supply across the open internet and from premium publishers and broadcasters?
- Private marketplace (PMP) deals
- Amazon Publisher Direct (APD)
- Amazon O&O
Explanation
Amazon Publisher Direct (APD) provides direct access to premium publisher supply through Amazon DSP. It supports off-Amazon inventory sources beyond Amazon owned-and-operated placements. APD is used for high-quality supply relationships, including display, online video, and streaming TV inventory. This makes it the appropriate supply source when advertisers need premium publisher and broadcaster inventory through Amazon DSP.
Why the other options are incorrect
Private marketplace (PMP) deals is incorrect because PMP deals are deal-based inventory arrangements, not the specific Amazon supply source described.
Amazon O&O is incorrect because it refers to Amazon owned-and-operated inventory, not open internet publisher and broadcaster supply.
Source for verification
https://advertising.amazon.com/help/GJVHGUJXDUKTGHG4
https://advertising.amazon.com/help/GZGLB5BHXTQVCK7R
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.