Question: Which three durable solutions can most clients implement today to enhance their marketing strategy?
- Consent Mode, enhanced conversions, and Google Firestack
- Enhanced conversions, Google Analytics 4, and Consent Mode
- Enhanced conversions, Universal Analytics, and Consent Mode
- Google Firestack, Universal Analytics, and Consent Mode
or
- Enhanced conversions, Google Analytics 4 and consent mode
- Google Firestack, Universal Analytics and consent mode
- Enhanced conversions, Universal Analytics and consent mode
- Consent mode, enhanced conversions and Google Firestack
Explanation
Durable privacy-centric marketing starts with stronger measurement and consent-aware data collection. Enhanced conversions improves conversion measurement by using hashed first-party customer data. Google Analytics 4 is built with privacy controls and event-based measurement for web and app activity. Consent mode adjusts Google tag behavior based on user consent choices, helping preserve measurement while respecting privacy signals.
Why the other options are incorrect
Universal Analytics is incorrect because it is a legacy Analytics property type and is not the durable Google measurement solution.
Google Firestack is incorrect because it is not an official Google privacy-centric solution in this context.
Universal Analytics and Google Firestack is incorrect because both components fail the durability requirement.
Source for verification
https://support.google.com/google-ads/answer/9888656
https://support.google.com/google-ads/answer/10000067
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.