Question: Which three things are key parts of a campaign's structure? Choose three.
- Billing information is one key part.
- Targeting is one key part.
- Bid strategies are one key part.
- Ad formats are one key part.
- Ad policy is one key part.
Explanation
In Google Ads, campaign settings define how a campaign is built and delivered, and they include targeting and bidding strategy choices. Targeting determines who can see the ads and where they can appear, while bidding strategy determines how Google Ads competes in the auction and optimizes toward the campaign goal. Ad formats are also a core structural element because the available ad format depends on the campaign type and shapes how the message is shown. These three elements directly control delivery, optimization, and creative setup within the campaign structure. Google Help+2Google Help+2
Why the other options are incorrect
Billing information This controls payment and account funding, but it does not define how a campaign is structured or delivered. Google Help
Ad policy This governs compliance and approval requirements, but it is not a structural campaign component. Google Help
Source for verification
https://support.google.com/google-ads/answer/1704395?hl=en
https://support.google.com/google-ads/answer/1722124?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.