Question: Which two of the following options are types of value-based Smart bidding strategies? Select two.
- Maximize conversion value with target ROAS is a value-based Smart bidding strategy.
- Manual CPC is a value-based Smart bidding strategy.
- Maximize conversion value is a value-based Smart bidding strategy.
- Target impression share is a value-based Smart bidding strategy.
Explanation
Value-based Smart Bidding focuses on optimizing for conversion value rather than clicks, impressions, or only conversion count. Google Ads identifies Maximize conversion value as a strategy that aims to drive the highest total conversion value within the campaign budget. Google Ads also treats target ROAS as the value-efficiency version of that approach, because bidding still optimizes toward conversion value while pursuing a return goal. That is why the two selected choices are the value-based options in this set. Google Help+2Google Help+2
Why the other options are incorrect
Manual CPC sets bids manually by maximum cost-per-click, so it does not optimize with Smart Bidding for conversion value. Google Help+1
Target impression share is built to increase visibility in search results, not to maximize conversion value. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/15099424?hl=en
https://support.google.com/google-ads/answer/7684216?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.