Question: Which type of advertiser brands can use Sponsored TV?
- Only brands who don't sell in the Amazon store
- Only brands who sell in the Amazon store
- Brands who sell in the Amazon store and those who don't
Explanation
Sponsored TV is available to brands that sell in the Amazon store and brands that do not sell in the Amazon store. This makes the solution useful for advertisers with Amazon retail goals as well as advertisers focused on external brand or business outcomes. It helps brands reach audiences through streaming TV environments using Amazon Ads video capabilities. The solution supports awareness and reach objectives without being limited only to Amazon sellers.
Why the other options are incorrect
Only non-Amazon sellers is incorrect because Sponsored TV is not limited to brands that do not sell in the Amazon store.
Only Amazon sellers is incorrect because Sponsored TV can also support brands that do not sell products in the Amazon store.
Source for verification
https://advertising.amazon.com/solutions/products/streaming-tv-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.