Question: Alejandro wants to advertise handmade hairbrushes and wants to target similar products with 4-5 star ratings. Which targeting method should they use?
- Positive keyword targeting
- Negative product targeting
- Category targeting
Explanation
Category targeting allows advertisers to target groups of products within a selected category. This method also supports refinements such as brand, price range, star rating, and Prime eligibility. Targeting similar products with 4–5 star ratings fits category-level product targeting because the advertiser is narrowing a broader product group by rating. This gives more control than broad category selection while still reaching multiple relevant product detail pages.
Why the other options are incorrect
Positive keyword targeting is incorrect because it targets shopper search terms, not product categories refined by star rating.
Negative product targeting is incorrect because it excludes selected products from ad delivery instead of targeting similar high-rated products.
Source for verification
https://advertising.amazon.com/library/guides/product-targeting
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