Question: Which type of report will show you what brought people to a particular page?
- Keyword rank in Ahrefs
- Content to leads in HubSpot
- Goal completions in Google Analytics
- Clicks to impressions to CTR in Google Search Console
Explanation
The clicks, impressions, and CTR report in Google Search Console shows which search queries and keywords drove users to a specific page. It provides insight into organic search performance at the page level. This data helps optimize content for high-traffic queries and identify opportunities to improve click-through rate. Understanding what brings users to a page informs both SEO strategy and content updates.
Why the other options are incorrect
A) Keyword rank in Ahrefs tracks positions but does not show which queries drove traffic to a specific page.
B) Content to leads in HubSpot measures lead generation, not traffic sources per page.
C) Goal completions in Google Analytics track conversions but do not identify the queries that brought users to a page.
Source for verification
HubSpot Academy: Measuring SEO Performance
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot SEO II" page.