Question: Which types of digital marketing roles most commonly use Campaign Manager 360?
- Publisher, strategists, and traders
- Media traffickers, analysts, media planners
- Media traffickers, strategists, and TV buyers
- Analysts, traders, and media planners
or
- Media traffickers, analysts and media planners
- Publishers, strategists and traders
- Media traffickers, strategists and TV buyers
- Analysts, traders and media planners
Explanation
Campaign Manager 360 is commonly used by roles responsible for campaign setup, measurement, and media coordination. Media traffickers use it to build placements, assign ads, manage creatives, and send tags. Analysts use Campaign Manager 360 reporting to evaluate delivery, conversions, reach, and verification data. Media planners use campaign and placement details to support media execution and performance review.
Why the other options are incorrect
Traders are more closely associated with buying platforms than Campaign Manager 360 trafficking workflows.
Strategists may use campaign insights, but they are not one of the most common core Campaign Manager 360 user roles listed here.
TV buyers focus on television media buying, not Campaign Manager 360 digital campaign management.
Publishers receive and implement tags, but they are not the primary Campaign Manager 360 platform users.
Source for verification
https://support.google.com/campaignmanager/answer/2709362
https://support.google.com/campaignmanager/answer/2838056
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.