Question: Which users have the ability to add personalization tokens to regular emails in HubSpot?
- Starter+
- Professional+
- Enterprise only
- All users
Explanation
HubSpot identifies personalization tokens as available across products and plans. These tokens insert CRM property values into email content so messages can reflect known contact information. In regular marketing emails, tokens can be added to personalize content such as body text or subject lines. This feature is not restricted to higher-tier subscriptions.
Why the other options are incorrect
Starter+ is too limited because the feature is not restricted to Starter and above.
Professional+ is too limited because the feature is not restricted to Professional and above.
Enterprise only is incorrect because personalization tokens are not exclusive to Enterprise.
Source for verification
https://knowledge.hubspot.com/marketing-email/use-personalization-tokens
https://knowledge.hubspot.com/marketing-email/personalize-email-subject-lines
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