Question: While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
- Audience Composition report
- Reach Overlap report
- Floodlight report
- Inventory Availability report
Explanation
The Reach Overlap report in Display & Video 360 is used to evaluate unique reach and overlap across connected TV and other campaign exposure. It helps identify the total number of users reached and how audiences overlap across selected inventory or line items. For CTV analysis, this report is appropriate when the goal is to understand engaged user reach rather than conversion activity or inventory availability. It supports reach-based measurement across campaign delivery.
Why the other options are incorrect
Floodlight report focuses on conversion activity, not total engaged user reach for CTV.
Inventory Availability report estimates available inventory before buying, not delivered engaged users.
Audience Composition report shows audience characteristics, not reach overlap totals.
Source for verification
https://support.google.com/displayvideo/answer/10522334
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