Question: While building a media strategy, a planner needs to calculate a deduplicated estimate of the total number of individuals who will see their ads across digital and linear television. Which tool within the workspace provides this calculation?
- Reach Planner
- Intelligence panel
- Combined view
- Ad Canvas
Explanation
Within Display & Video 360 planning, Reach Planner is the tool used to build a media plan and forecast performance before launch. It uses unique reach forecasting, which estimates how a plan may perform based on budget, targeting, inventory type, frequency caps, and other planning inputs. For plans that include TV, Google states that digital media plans with TV can compare estimated total reach, frequency, and TRPs across Linear TV and digital channels in one plan. That makes it the workspace feature for estimating total people reached across digital and linear television during the planning stage. Google Help+1
Why the other options are incorrect
Ad Canvas is a creative-building editor for making and editing creatives, not a forecasting tool for cross-media reach estimates. Google Help
Intelligence panel surfaces alerts and suggestions to optimize or troubleshoot campaigns, not plan-level reach forecasting across TV and digital. Google Help+1
Combined view is a campaign management table for campaign components and metrics, not the planning workspace used for total reach forecasting. Google Help+1
Source for verification
Create a digital media plan with TV. Google Help
Create a plan for a campaign. Google Help
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