While looking at his campaign’s latest search terms report, Manuel notices search queries that don’t appear to match his core business are triggering his ads to serve. To make sure that his ads are only serving on relevant searches, what step can Manuel take?

Here is the answer of the question: While looking at his campaign’s latest search terms report, Manuel notices search queries that don’t appear to match his core business are triggering his ads to serve. To make sure that his ads are only serving on relevant searches, what step can Manuel take?

• Manuel can switch to a cost-per-action bid strategy.
• Manuel can create a Customer Match list.
• Manuel can add these terms as negative keywords.
• Manuel can use broad match keywords.

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