While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?

Here is the answer of the question: While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?

• It might be happening because bid strategy performance isn’t one of your business goals.
• It might be happening because the bid strategy performance isn’t reported in custom columns.
• It might be happening because the bids were too low to show any performance.
• It might be happening because the bids were too high to show any performance.

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