Question: While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.
- ad placements
- budget
- ad creatives
- creative combinations
- bids
Explanation
Performance Max automates optimization through Google AI, but the advertiser still provides the core campaign inputs. Ad assets supply the text, images, logos, and videos Google Ads can assemble across eligible placements. The campaign’s budget is also set manually because it controls how much spend is available for optimization. Bidding, placement selection, and asset assembly are automated after those inputs are provided.
Why the other options are incorrect
Creative combinations are generated automatically from the provided assets.
Ad placements are selected automatically across eligible Google inventory.
Bids are handled by automated bidding rather than set manually.
Source for verification
https://support.google.com/google-ads/answer/10724817
https://support.google.com/google-ads/answer/12971048
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