Who at your company will buyer personas most benefit?

Inbound Certification
  • The marketing department because buyer personas are primarily a marketing tool.
  • The sales team because buyer personas are primarily meant for qualifying leads.
  • All customer-facing teams because a good buyer persona can provide value to marketing, sales, and services.
  • Executive leadership because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.

Leave a Reply

Your email address will not be published. Required fields are marked *