who should be involved in creating your buyer personas 4615Pin

Who should be involved in creating your buyer personas?

Advertisement

  • Marketing should create your buyer personas because they have the most data about prospects.
  • Services should create your personas because they have the most data about customers.
  • Your executive leadership should create your buyer personas because they best understand the company vision.
  • Anybody who interacts with your customers, directly or indirectly, should be invited to give input.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top