Question: Why are Vertical Video ads considered non-intrusive on Twitch?
- On desktop the ad appears muted and to the side of the stream. The stream is not paused and it is not-muted. On mobile it is an unmuted video as part of the stream feed and can be skipped.
- Vertical Video ads are non-intrusive because they never feature audio and are therefore not able to distract the viewer from their stream even if it takes over the screen.
- They are always skippable on both desktop and mobile platforms and therefore are able to be moved past with minimal interruption or annoyance.
- Vertical Video ads are considered intrusive in the sense that they must be viewed no matter what and, although sometimes muted depending on the device being used, the viewer must always engage with the ad in some way.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Twitch Ads Certification" page.