Question: Why do you need to develop a business case for a new social monitoring technology?
- It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget.
- So that after the investment is made, you can go back and see whether it has lived up to expectations.
- To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.
- Social monitoring technology is particularly expensive and difficult to determine a return on investment.
Explanation
A business case connects a technology request to expected business value, decision criteria, and measurable outcomes. In Amazon Ads terminology, this keeps investment decisions aligned with KPIs and business objectives. It also sets expectations for how value will be measured after the tool is adopted. This is stronger than only describing the tool because it explains why the investment should exist and how success will be evaluated.
Why the other options are incorrect
ROI analysis skill is incorrect because the main purpose is not professional skill development.
Post-investment review is incorrect because later review is useful, but the business case must define expected value before approval.
Technology expense is incorrect because a business case is needed for value alignment, not only because a tool may be expensive.
Source for verification
https://advertising.amazon.com/library/guides/key-performance-indicator
https://advertising.amazon.com/library/guides/marketing-roi
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.