Question: Why is a demand-led strategy specifically critical when using AI Max or Performance Max?
- It limits the number of auction-time signals the AI can process.
- It makes sure the campaign only serves on exact match keywords.
- It makes sure campaigns have sufficient budget to capture expanded reach driven by AI.
- It prevents responsive search ads being served as part of the campaign.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.