Question: With Amazon DSP, advertisers can access both 1P and 3P supply.
- False
- True
Explanation
Amazon DSP provides access to both Amazon-owned supply and third-party supply. First-party supply includes Amazon properties such as Amazon.com, Prime Video, Freevee, Twitch, Fire TV, Kindle, and Alexa. Third-party supply includes premium sites and apps through Amazon Publisher Direct and leading third-party exchanges. This mix allows advertisers to reach audiences on Amazon and across external publisher environments.
Why the other options are incorrect
False is incorrect because Amazon DSP includes both first-party and third-party supply access.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.