Question: With demographic targeting, you could reach people who:
- are between the ages of 25-49 located in Austria who speak German
- have visited your website before or are subscribed to your blog
- have searched for key terms in German related to marketing software
- have an interest in technology and read an online publication called Martech Today regularly
Explanation
Demographic targeting uses profile-based attributes such as age, location, and language to define who sees an ad. HubSpot separates this method from targeting based on past actions, interests, or surrounding content. The correct choice fits because it is built entirely from identifiable demographic characteristics rather than engagement signals or intent signals. That makes it the clearest example of a demographic audience definition in HubSpot’s targeting framework. HubSpot Academy+1
Why the other options are incorrect
B) This describes people based on prior engagement with the business, which aligns with behavioral targeting rather than demographic targeting. HubSpot Academy+1
C) This relies on search behavior and intent signals, not demographic attributes such as age, geography, or language. HubSpot Academy+1
D) This is based on interests and media consumption patterns, so it is not a demographic definition. HubSpot Academy+1
Source for verification
https://academy.hubspot.com/lessons/how-to-use-targeted-advertising
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