Within Display & Video 360, what’s a good use case for inventory packages?

Here is the answer of the question: Within Display & Video 360, what’s a good use case for inventory packages?

• A cosmetics brand is launching a new line of bronzers for summer. They want to execute non-guaranteed inventory with multiple beauty publishers.
• A film studio wants to reach as many potential viewers as possible with their new movie release. They also want to maintain an efficient CPM.
• An online jewelry retailer wants to promote their holiday-themed pieces in December. They want to enter into a deal with apublisher with an option to back out if weather conditions impact their ability to ship on time.
• A national coffee roaster is launching a new medium roast they believe will become very popular. They created a custom ad unit for placement on the homepage of a few top coffee blogs in their region.

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