Question: Worn Pages has recently decided to start marketing their books and merchandise online, and created an online store. They aren't sure why they should connect their third-party store with Mailchimp. What is the benefit of connecting a store to Mailchimp for your client?
- Allows you to automate birthday emails
- Enables SMS campaigns only
- Email templates
- Integrates purchase data to build smarter segments
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Mailchimp Foundations Certification" page.