Question: Xiaoyan is interested in deals that provide invitation-only access to select inventory with flexibility in pricing. Which type of deals are they looking for?
- Private Auction
- Programmatic Guaranteed
- Auction Packages
Explanation
Private Auction deals provide invitation-only access to select publisher inventory through Amazon DSP. Buyers compete in an auction, so pricing remains flexible rather than fixed in advance. Delivery is not guaranteed, but access is more controlled than open auction buying. This deal type fits inventory access where selected buyers can bid competitively.
Why the other options are incorrect
Programmatic Guaranteed is incorrect because it uses fixed pricing with guaranteed impression volume.
Auction Packages is incorrect because they are packaged auction-based inventory, not the specific invitation-only deal type with flexible pricing.
Source for verification
https://advertising.amazon.com/help/G339RDKKDJ2ZEH4Y
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.