You are a marketer. Which option can be a helpful way to save yourself time while improving your optimization score?

Question: You are a marketer. Which option can be a helpful way to save yourself time while improving your optimization score?

  • You can opt in to apply assets at the campaign level.
  • You can opt in to apply recommendations automatically as they surface.
  • You can select "View all" to get recommendations for a given category.
  • You can select "Apply all" for negative keyword targeting.

Explanation

Optimization score is an estimate of how well a Google Ads account is set to perform, and it is directly connected to available recommendations. Google Ads assigns a score uplift to each recommendation so changes with expected impact can be prioritized. Turning on Automatically apply recommendations saves time because selected recommendations are applied as they become available, instead of requiring manual review each time. Since applying or dismissing recommendations changes optimization score, automatic application can help improve that score more efficiently while still allowing control over which recommendation types are enabled. Google Help+2Google Help+2

Why the other options are incorrect

Campaign-level assets This changes asset settings, but it is not the time-saving feature tied to automatic handling of recommendations and optimization score. Google Help+1

View all This only expands the list of recommendations in a category and does not automate action on them. Google Help

Apply all for negative keyword targeting This is a manual action for a specific recommendation type, not an ongoing time-saving setting that applies recommendations automatically as they surface. Google Help+1

Source for verification

https://support.google.com/google-ads/answer/9061546?hl=en

https://support.google.com/google-ads/answer/10279006?hl=en

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.

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