Question: You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page?
- Custom user parameter
- Custom table
- Custom metric
- Custom dimension
Explanation
A custom dimension allows you to collect and analyze non-standard text data associated with specific events or users. By setting up an event parameter for the author's name, you can register it as a new dimension within the property interface. This configuration enables the categorization and filtering of pageview data based on the specific writer responsible for the content. It extends the default reporting capabilities to track qualitative attributes unique to a business structure.
Why the other options are incorrect
Custom user parameter describes attributes of the audience interacting with the site rather than the specific attributes of an individual content page.
Custom metric is used to track and measure numerical values or quantities rather than qualitative text attributes like a name.
Custom table refers to a legacy feature for processing unsampled data rather than a mechanism for tracking new descriptive text attributes.
Source for verification
https://support.google.com/analytics/answer/10075209
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