You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?

Here is the answer of the question: You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?

• Meet customers wherever they’re at in their digital shopping journey
• Create a separate marketing strategy for online and offline channels
• Find different offline advertising channels to reach your customers
• Encourage customers to shop in your preferred channel

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