Question: You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
- Skippable in-stream ads and non-skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Masthead ads and bumper ads
- Masthead ads and non-skippable in-stream ads
Explanation
Skippable in-stream ads help maximize reach by allowing broad, efficient delivery across eligible video inventory. Non-skippable in-stream ads support video completions because viewers must watch the full message before continuing. Together, they balance reach expansion with stronger completion control. This mix fits an awareness goal where both exposure and completed views matter.
Why the other options are incorrect
Masthead and non-skippable includes a high-impact placement, but it is not the standard mix for balancing maximum reach with completions.
Masthead and bumper supports broad awareness, but bumper ads are too short to optimize for longer video completions.
Skippable and bumper is better for cost-efficient reach, not for maximizing video completions.
Source for verification
https://support.google.com/google-ads/answer/2375464
https://support.google.com/google-ads/answer/2375465
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