Question: You need to design an AMC learning path for a new team with mixed technical skills: some media planners with no SQL experience and some analysts comfortable with queries. What combination of tools would you recommend?
- Everyone must learn SQL before using any AMC features
- Planners use solutions/templates; analysts use Ads Agent and Query editor
- Only analysts should access AMC while planners use other tools
Explanation
A mixed-skill Amazon Marketing Cloud workflow should match tool choice to technical depth. AMC solutions and Use case library templates help non-SQL users run guided analyses with structured outputs. Ads Agent can support query generation and product guidance for analysts who want transparency before execution. The Query editor gives technical users full control to build and modify custom SQL workflows.
Why the other options are incorrect
Everyone must learn SQL is incorrect because AMC includes guided and template-based workflows for users without SQL expertise.
Only analysts should access AMC is incorrect because AMC supports both technical and non-technical workflows.
Source for verification
https://advertising.amazon.in/help/G35EPG89YCAEYQFN
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Marketing Cloud Certification" page.