Question: You perform an A/B test for an email in HubSpot. You set the parameters so 25% receive version A, 25% receive version B, and 50% receive the winning version. You have 1000 recipients in the send list. What happens?
- 250 contacts receive version A, 250 contacts receive version B, and, after the test time is finished, 500 contacts receive the winning version.
- 500 contacts receive version A and 500 contacts receive version B.
- 1,000 contacts receive version A.
- 250 contacts receive version A, 250 contacts receive version B, and, after the test time is finished, 1,000 contacts receive the winning version.
Explanation
HubSpot’s A/B test distribution uses the selected percentages to divide the eligible recipient list. Version A receives 25% of the audience, and version B receives another 25%. After the test duration ends, HubSpot determines the winning version based on the selected winning metric. The remaining 50% then receives the winning version.
Why the other options are incorrect
50/50 split ignores the reserved audience for the winning version.
1,000 receive version A only applies when the recipient pool is too small for the configured test.
Winning version to all recipients is incorrect because the winner is sent only to the reserved portion, not the full original list.
Source for verification
https://knowledge.hubspot.com/marketing-email/run-an-a/b-test-on-your-marketing-email
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Email Marketing Software" page.