Question: You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product brand, Wonder Boots. What strategy should be used to attract more traffic while keeping it limited to queries that include the product brand, Wonder Boots?
- Broad match with brand restriction
- Keyword targeting with brand restriction
- Exact match with brand restriction
- Phrase match with brand restriction
Explanation
This setup balances reach and control by combining phrase match with brand inclusions in Search. Phrase match can capture close variations that still preserve the product-name intent, which gives more traffic potential than exact match. At the same time, brand inclusions limit serving to queries associated with the selected brand, so traffic stays focused on Wonder Boots searches rather than broader non-brand demand. That combination is the best fit when growth is needed without losing brand specificity. Google Help+1
Why the other options are incorrect
Broad match with brand restriction Broad match expands reach more aggressively, so it provides less query control than phrase match for a brand-only traffic goal. Google Help+1
Keyword targeting with brand restriction Keyword targeting is not a specific keyword match type, so it does not define the level of matching control needed here. Google Help+1
Exact match with brand restriction Exact match is more restrictive and can limit incremental branded traffic that phrase match can still capture while remaining brand-focused. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/14453047?hl=en
https://support.google.com/google-ads/answer/13721847?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.