Question: You run a local bakery in a small town and are considering taking your business online. How can going digital benefit your business? Select the 4 correct answers, then submit.
- You can buy a pizza oven
- You can communicate with customers more easily
- You get more insights into customers’ online behaviour
- You would have less need to communicate with customers
- You are more visible to customers
- You can target ads at local customers
Explanation
Going digital increases visibility because a Business Profile can make a business appear on Google Search and Maps, helping nearby customers find it more easily. Google Help
It also makes customer communication easier because digital profiles can display contact details and give customers ways to contact the business online. Google Help+1
Google Analytics provides reports from website and app data, which helps reveal how people behave online. Google Help
Digital advertising also supports location targeting, so ads can be shown to people in selected geographic areas, including local customers. Google Help+1
Why the other options are incorrect
Pizza oven This is a physical equipment purchase, not a direct benefit of creating an online presence.
Less communication Digital channels usually create more opportunities for customer contact, not fewer. Google Help+1
Source for verification
https://support.google.com/business/answer/7039811
https://support.google.com/google-ads/answer/1722043
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.