Question: You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
- Advertiser level
- Line item level
- Insertion order level
- Campaign level
Explanation
Campaign-level frequency cap is the required setup for managing frequency across multiple Programmatic Guaranteed deals. In Display & Video 360, this level allows frequency management to apply across publisher inventory within the same campaign. Programmatic Guaranteed deals can pass on bid requests once the campaign frequency cap has been met. This setup helps reduce repeated exposure and support added reach across participating publishers.
Why the other options are incorrect
Line item level only controls frequency for that individual line item, not across multiple deals.
Advertiser level is broader than the required campaign setup for Programmatic Guaranteed deal frequency management.
Insertion order level does not support the same added reach measurement used for Programmatic Guaranteed campaign frequency caps.
Source for verification
https://support.google.com/displayvideo/answer/2696786
https://support.google.com/displayvideo/answer/9565171
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