Question: Which of the following is NOT a component of a topic cluster?
- Set up a contact-based workflow with an enrollment trigger based on email engagement criteria.
- Create a company-based workflow with a goal to increase overall website traffic.
- Use the "Send internal email notification" action to alert the marketing team about unengaged contacts.
- Manually create a static list of unengaged contacts and sending a one-time regular email.
Explanation
A contact-based workflow is designed to automate actions for individual contact records based on defined enrollment criteria. Email engagement properties can be used as enrollment triggers to identify contacts who have not interacted with marketing emails within a specific time period. Once enrolled, those contacts can receive a targeted series of follow-up emails through workflow actions. This supports re-engagement because the automation is based on contact behavior, not manual selection.
Why the other options are incorrect
Company-based workflow acts on company records, so it is not the correct workflow type for sending emails to individual contacts.
Send internal email notification alerts users inside the account but does not send a re-engagement email series to contacts.
Static list requires manual maintenance and supports a one-time send rather than automated behavior-based nurturing.
Source for verification
https://knowledge.hubspot.com/workflows/create-workflows
https://knowledge.hubspot.com/workflows/set-your-workflow-enrollment-triggers
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