Question: You want to try out omnibidding, but there are certain categories that are offline only. What's the recommended omnibidding setup?
- Ad level
- Campaign level
- Ad group level
- Account level
Explanation
Omnichannel bidding should be structured where goals, budget, and conversion value can align to category-level business outcomes. Offline-only categories need their own structure so store-driven value is not mixed with categories that can convert online. Smart Bidding uses the selected conversion goals and values to optimize toward total business value. This setup supports offline outcomes such as store visits and store sales while keeping optimization signals clean.
Why the other options are incorrect
Ad level is too granular and does not control bidding strategy or budget.
Ad group level does not provide the main budget and bidding control needed for omnichannel optimization.
Account level is too broad because it can mix categories with different online and offline sales behavior.
Source for verification
https://support.google.com/google-ads/answer/6167176
https://support.google.com/google-ads/answer/10980636
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