Question: You work for a sports apparel company that's launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don't want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
- Viewability targeting
- Optimized targeting
- Demographic targeting
- Device targeting
Explanation
Optimized targeting helps expand beyond selected Google Audiences when additional users are likely to help the line item meet its goal. It uses campaign signals and Google AI to find relevant users outside the manually selected audience segments. This reduces the chance that audience targeting becomes too narrow for performance delivery. In Display & Video 360, selected audiences act as signals while the system looks for additional qualified reach.
Why the other options are incorrect
Device targeting limits delivery by device type, not audience expansion.
Demographic targeting narrows delivery by traits such as age or gender, which can restrict scale.
Viewability targeting focuses on the likelihood of viewable impressions, not finding additional relevant audiences.
Source for verification
https://support.google.com/displayvideo/answer/12060859
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