Question: You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
- Set one campaign per country
- Set one campaign per region
- Set one campaign per city
- Set one campaign per location
Explanation
Franchise-level promotion requires budget control at the same level as each store’s funding. In Google Ads, budgets are managed at the campaign level, so separate funding should not be pooled across unrelated franchise locations. Performance Max for store goals can use selected store locations to optimize toward offline outcomes such as store visits and local actions. This structure keeps spend, reporting, and optimization aligned to each franchisee’s store traffic objective.
Why the other options are incorrect
Country-level setup combines locations too broadly and does not protect individual franchise budgets.
Region-level setup can mix multiple franchise locations under one shared budget.
City-level setup may still combine locations when more than one franchise operates in the same city.
Source for verification
https://support.google.com/google-ads/answer/12971048
https://support.google.com/google-ads/answer/2375454
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