Question: Your business has a website and an app, and you want to analyze user journeys across these two platforms, as well as see how new users arrive at your website and app. Which of the following should you use for these insights?
- Google Marketing Platform
- Firebase
- Google Analytics properties
- Google Analytics Admin API
Explanation
Google Analytics properties collect data from websites and apps to support cross-platform measurement. A property can include web and app data streams, which act as sources of measurement data. This structure helps analyze user journeys across both platforms in one Analytics environment. Acquisition reports can then show how new users arrive from different channels.
Why the other options are incorrect
Google Marketing Platform is incorrect because it is a broader advertising and analytics platform, not the Analytics property structure used to collect web and app data.
Firebase is incorrect because it supports app development and app measurement, but the cross-platform reporting structure is the Google Analytics property.
Google Analytics Admin API is incorrect because it is used to manage Analytics configuration programmatically, not to analyze user journeys.
Source for verification
https://support.google.com/analytics/answer/10089681
https://support.google.com/analytics/answer/9679158
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Analytics Certification" page.