Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?

Here is the answer of the question: Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?

• Audio ads can’t measure Brand Lift.
• Programmatic Guaranteed deals can’t measure Brand Lift.
• The report won’t appear for several days in Display and Video 360.
• Brand Lift measurement isn’t supported by Display & Video 360.

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