Question: Your client is a sports retailer who's launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
- Global site tag
- Counter tag
- Any floodlight tag
- Sales tag
Explanation
Floodlight is the conversion tracking system used by Display & Video 360 to measure user actions after ad exposure. A Counter tag is used for non-transactional actions, such as visits to a specific webpage. It can report site visits attributed to post-view conversions or post-click conversions. This makes it appropriate for measuring interest generated by the sneaker ad without requiring purchase revenue data.
Why the other options are incorrect
Any floodlight tag is too broad because different Floodlight activity types measure different actions.
Sales tag is used when revenue or transaction details need to be captured.
Global site tag is a site-wide implementation method, not the specific Floodlight activity type for counting visits.
Source for verification
https://support.google.com/displayvideo/answer/3027419
https://support.google.com/displayvideo/answer/2697097
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