Question: Your client isn't sure how Consent Mode can benefit their business and asks for your advice. Which feature of Consent Mode should you tell your client about?
- It adjusts the tags' behavior based on users' consent choices.
- It recovers impression-to-conversion journeys lost through user consent.
- It allows customization based on the regulatory needs of your country.
- It recovers conversion data at an individual user level.
or
- It adjusts the tags' behaviour based on users' consent choices.
- It recovers impression-to-conversion journeys lost through user consent.
- It recovers conversion data at an individual user level.
- It allows customisation based on the regulatory needs of your country.
Explanation
Consent mode communicates a user’s cookie or app identifier consent status to Google. Google tags then adjust their behavior to respect that user’s consent choices. This supports privacy-safe measurement by changing how tags use cookies or app identifiers based on consent state. It works with a consent banner or widget rather than replacing one.
Why the other options are incorrect
Individual user-level recovery is incorrect because Consent mode does not restore lost conversion data for identifiable users.
Impression-to-conversion journeys is incorrect because Consent mode uses modeling for measurement gaps rather than reconstructing exact user journeys.
Country-based regulatory customization is incorrect because Consent mode responds to user consent choices rather than serving as a full regulatory compliance system.
Source for verification
https://support.google.com/google-ads/answer/10000067
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.