Question: Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
- Custom affinity audience
- Target audience
- Lifestyle audiences
- Custom intent audiences
Explanation
Custom Intent audiences are used in Display & Video 360 to reach people who are actively researching products or services related to a specific purchase decision. They can be built with relevant keywords, URLs, and apps tied to the product category. For a specific bicycle model, this helps focus delivery on users showing intent around that type of product. This audience type is more purchase-oriented than broad interest-based audience categories.
Why the other options are incorrect
Custom affinity audience is based on interests and media consumption, not immediate purchase intent.
Target audience is too generic and is not a specific Display & Video 360 audience type.
Lifestyle audiences describe broad interest groups, not users actively researching a purchase.
Source for verification
https://support.google.com/displayvideo/answer/7583366
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