Question: Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week's sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
- Multichannel groupings
- Custom channel groupings
- Automated channel groupings
- Keyword groupings
Explanation
Automated channel groupings are created by data-driven attribution using basic assumptions about how search campaigns are organized. This is useful when keywords change frequently because the model can continue grouping interactions without relying on manually maintained labels. In Search Ads 360, automated groupings help keep attribution reporting aligned as campaign structure changes. This reduces the risk of custom groupings becoming outdated after weekly keyword updates.
Why the other options are incorrect
Multichannel groupings is incorrect because it is not the Search Ads 360 setup used for this data-driven attribution workflow.
Keyword groupings is incorrect because the official DDA setup uses channel groupings, not a separate keyword grouping feature.
Custom channel groupings is incorrect because frequent keyword changes can make manually defined groupings harder to keep accurate.
Source for verification
https://support.google.com/sa360/answer/13867153?hl=en
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