Question: Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?
- Segments
- Conversion columns
- Templates
- Labels
Explanation
Labels help track and organize campaign changes in Search Ads 360 without altering campaign structure. They can be applied to campaigns, ad groups, ads, and keywords to identify specific initiatives such as a basketball sneaker audience update. This makes later filtering and reporting easier when reviewing seasonal or product-specific changes. Labels are useful for monitoring grouped items over time after campaign updates.
Why the other options are incorrect
Segments break down reporting data, but they do not track campaign changes as account labels do.
Templates automate campaign creation from structured data, not manual tracking of audience-related changes.
Conversion columns report conversion performance, but they do not organize or track campaign updates.
Source for verification
https://support.google.com/sa360/answer/15942864?hl=en
https://support.google.com/sa360/answer/14268439?hl=en
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