Question: Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?
- Make your best guess based on the reason you're starting your company.
- Wait until you have at least 100 customers, and then interview 10 or 12 of them.
- Put a plan in place to interview your first few customers soon after they buy from you.
- Ask customers of your competitors why they bought the products they did.
Explanation
Jobs Theory depends on learning from real purchase behavior rather than assumptions. Early customer interviews reveal the situation, motivation, and desired progress behind the buying decision. Interviewing soon after purchase helps capture fresh details about the trigger event and evaluation process. This makes the job to be done more accurate and useful for messaging, product direction, and customer experience.
Why the other options are incorrect
Best guess relies on internal assumptions instead of customer evidence.
100 customers delays learning that should begin as soon as real buyers exist.
Competitor customers can provide useful context, but they are not the best source for understanding why people chose your product.
Source for verification
https://academy.hubspot.com/lessons/using-jobs-to-be-done-in-sales-enablement
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Inbound Certification" page.
Hey GCC Team!
Where you find these questions?
Are they found in keyword research Tools?
No, they are easily found while doing the Exams.